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Real case · Travel agency · Meta Ads

How Meta Ads turned conversations into real sales

A high-season campaign for a travel agency: moving from clicks and messages to confirmed sales, high ticket value and Instagram growth.

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12confirmed sales
USD 42Krevenue
+20xestimated ROAS
273conversations

The challenge

  • Generate real conversations, not just clicks.
  • Identify destinations with better commercial response.
  • Understand which audience converted best.
  • Turn Instagram Direct messages into sales.

What we did

  • Meta Ads campaigns focused on conversations.
  • Creatives for Instagram, Reels, Stories and Direct.
  • Testing destination-specific offers.
  • Reading CPC, conversations, cost per result and sales.
Visual case

Visual case summary

These slides show the process: challenge, results, learnings and actual sales generated by the campaign.

Travel Meta Ads case slide 1
Case summary and key metrics
Travel Meta Ads case slide 2
Challenge: validate conversations, destinations, audience and sales
Travel Meta Ads case slide 3
Campaign results: reach, impressions, clicks and conversations
Travel Meta Ads case slide 4
What worked best: destination-specific offers
Travel Meta Ads case slide 5
Real sales after the click

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