Starting point
- A new account with a very small follower base.
- No local advertising funnel in place.
- We needed to test demand in Buenos Aires.
- Goal: attract qualified inquiries to Instagram Direct.
Real case · Real estate · Buenos Aires
How we started from zero and generated the first results
A local funnel launch for a real estate brand in Argentina: Instagram Direct as the conversion channel, a clear offer and demand testing.
0starting clients
20Instagram followers
BAgeo: Buenos Aires
Directcampaign objective
What we launched
- A clear offer: “We find your apartment today”.
- Message focused on long-term rental.
- Local targeting: Buenos Aires.
- Two video tests: rational creative and emotional lifestyle creative.
Business proof
Clear format: point A → point B
Each case is structured with context, solution and metrics so clients can understand the real impact.
Before
Early-stage presence and no consistent flow to generate qualified inquiries.
After
Local campaigns, Instagram Direct messaging and first demand signals.
Result
Initial base validated for further offer, location and creative testing.
Visual case
Visual case summary
The slides show the context, creative hypothesis, offer and messaging approach for Instagram Direct.
Want to launch real estate campaigns with a clear funnel?
We can review your offer, segment, creative, messages and tracking before you invest more budget.