Starting point
- A new account with a very small follower base.
- No local advertising funnel in place.
- We needed to test demand in Buenos Aires.
- Goal: attract qualified inquiries to Instagram Direct.
Real case · Real estate · Buenos Aires
How we started from zero and generated the first results
A local funnel launch for a real estate brand in Argentina: Instagram Direct as the conversion channel, a clear offer and demand testing.
0starting clients
20Instagram followers
BAgeo: Buenos Aires
Directcampaign objective
What we launched
- A clear offer: “We find your apartment today”.
- Message focused on long-term rental.
- Local targeting: Buenos Aires.
- Two video tests: rational creative and emotional lifestyle creative.
Visual case
Visual case summary
The slides show the context, creative hypothesis, offer and messaging approach for Instagram Direct.
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